EMAIL MARKETING BASIC - Alvin Ballesteros

EMAIL MARKETING BASIC 

A BEGINNERS GUIDE

By: Alvin A. Ballesteros

Email marketing is an important addition to your other digital marketing activities. It can build customer loyalty and engagement without destroying funds, and it can also work on mobile devices.

I’ll teach you how to build a contact list and how to communicate with different audiences based on their interests. We will also discuss how email marketing can help you build relationships with customers.

The first step in email marketing should be to set goals.

Do you want to use email to showcase products and services?

To make your website attract more visitors?

Do you want to use email to drive business results, such as distributing coupons.

No matter what your goal is, you can generate at least 10 sales.

A good starting point is to build a list of people who are interested in your business.

How do you find these people and get their email addresses?

A good starting point is to ask them, for example, when you are chatting with customers, you own a pet supply store, and if they provide an email address, you can send them discounts and special offers. We call it lead magnet and it works on any Niches.

If you have a website, you can Contain a form to encourage visitors to subscribe online.

For example, when you get information about your customers, you can send them specific offers or content that might interest them. This is the reason why ALL Email Marketing Platform have lists per category, make a simple category or folder like within your email marketing platform.

If you know that a group of such customers recently purchased dog food, you can show the most popular dog toy collars and clues. When introducing your business to your customers, include useful information and related offers, such as dog training tips or dog snack vouchers.

You can use marketing emails to learn more about them, or you can ask your subscribers if they are interested in receiving updates on other products or services.

Then find out how often they want to receive your letter. For example, do they want to receive an email every week or every month? Record what you have learned in your email contact database for future email activities.

How about people who have been on your contact list for a long time? These loyal customers are really important to your business and build a positive and lasting relationship with them, so what will you do?

Well, people will appreciate when you expect their needs, for example, some customers have ordered flea and tick treatments through your website in the past.

Summer is approaching, and tiny pests that can harm your furry friends accompany the hot weather, so you organized an email with some tips to prevent your house and pets from jumping.

You might offer a 20% discount on pre-season subscriptions from their preferred brand, or from time to time by making your content interesting and useful. Send a small gallery to loyal cat owners that contains some of the most interesting cat videos on the Internet.

Your subscribers will love and appreciate your email, and when they are ready to buy, you will most likely still be their first choice. Finally, you can use email to request feedback from your contacts about their shopping and customer support experience, and then directly reply to them by knowing the right or wrong way, you can provide solutions to their problems, or you can simply thank them help customer.

That’s it! Email marketing is a great way to build relationships with potential customers and existing customers when you identify potential audiences. You can customize your communication based on their specific interests by providing useful and engaging content.

Over time, you can build a strong customer base, and if you want to learn more about email marketing, it will help your business develop. We have prepared a lot of things, and we will discuss different email marketing services and their specific functions.

We will also show you how to write emails to contact customers. For the new technologies and trends of email marketing, just subscribe to my email marketing new trends update below.

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